“Randall is always one of my first calls whenever I embark on a new venture or need to make a big pivot with an existing business.”

- Bryan Wiener, CEO, Profitero; former CEO, 360i

I’m Randall Rothenberg, and I am a trusted advisor to business leaders grappling with the complexities of digital adaptation and transformation. My expertise is designing and implementing initiatives that help organizations differentiate their offerings, attract and retain talent and customers, and grow their businesses. I built multimillion-dollar service offerings for global consulting firms; transformed a small trade body into one of the world’s most powerful business associations; identified and wrote the playbook for the DTC market; predicted the collapse of big media 15 years before it happened; authored a cultural history of advertising that is taught in colleges and graduate schools around the world; and forecast the rise of the tech-savvy neoliberal movement in the American Democratic Party. My work is premised on a simple precept:

Thought leadership is the magnet that pulls people into the room. Once they’re there, you can coalesce them to change things for the better.